If you’re thinking about building your first website, WordPress (WP) is certainly a name that you have encountered. We suggest it to almost anyone who has any kind of website. Why? Because of the tons of benefits it offers – especially for startups and non-techie users.

According to W3Techs, around 40% of all the sites on the web use WordPress, including those with a custom-coded content management system (CMS) or even without a CMS. In other words, WP powers more than one-third of the internet!

And if you confine the dataset to merely sites whose CMS is known, the market share of WordPress gets even bigger (at a staggering 64.7%).

What makes WordPress the top choice for so many users? Read on to find out.

In this blog, we’ll talk about the benefits of using WordPress for your business, giving a clear view as to why it is the most popular CMS and website building platform across the globe.

The biggest benefit of WordPress is the tons of templates that it offers which can be customized to suit your needs. If you know even a little bit of coding, it’s easy to create a bespoke website that looks impeccable and works perfectly.
Even though WordPress has been designed keeping ease of use in mind, it is in no way less potent. Hire a website development professional and they’ll show you how powerful this platform is. WordPress can really do just about anything!

Some other benefits of WordPress for businesses include:

When it comes to managing your site, you don’t want to take any risks. The fact that so many people use WordPress is evidence of its reliability.
If WordPress wasn’t reliable, it wouldn’t be so extensively used by big websites like TED, CNN, Spotify, and TechCrunch.

Every month over 409 million users access over 20 billion webpages on WP sites. People share 77 million new comments and create about 70 million new posts monthly.
As WordPress is used by almost a third of sites in the world, you can rest assured knowing that your website will be in good hands if you also choose this platform.

Search engine optimization (SEO) can make or break the effectiveness of your website. Therefore, it is something that you should focus on right from the start.
WordPress makes this stress-free by having plenty of integrated tools that monitor and notify how SEO-friendly your content is.

You may also upgrade from the elementary SEO tools and add a WP SEO plugin such as Yoast SEO.

It gives you access to relevant SEO keywords, terms, and phrases. It also automatically monitors the most critical pages and gives you content insights and internal linking recommendations.

WordPress can be as detailed and multifaceted or as straightforward as you want it to be. You can use its basic version to publish regular blog posts. Or build a full-fledged business website on it with widgets and plugins for more functionality.

The sky is the limit when it comes to building a site with WordPress. You may have to add a plugin or 3rd party tool for your desired feature, but the opportunities are still there.

The flexibility of WP is also applicable to the kind of users. Beginners, developers, and everyone in between can use this platform. To make the most of WordPress, we recommend hiring an experienced web development pro who is familiar with the platform and can get things done quickly.

Overall, WP is a safe and secure platform. You can further improve your website’s security with features such as password protection for folder contents.

By regularly updating your WP version, you can also ward off bugs and possible security risks. You can also enable an SSL certificate for your WP site.
Another great way to improve your WP site security is to install a WP security plugin. It will provide an additional layer, making it even tougher for hackers and cyber-attackers to breach your website security.

Your website developer can also take preemptive steps by installing a WP backup plugin. You wouldn’t want to mislay all of your posts and information if your website is somehow compromised. A plugin will help you recover your site if any mishap occurs.

Slow websites are of no use – even from an SEO perspective. WordPress understands this fact, so it offers particular features and components that you can leverage to improve your site speed.

For instance, you can use a lightweight theme that doesn’t overload your code. You can even install a plugin to shrink the size of your images.

A website development company can help you significantly improve your website speed. This will eventually decrease your bounce rates, enhance the user experience, and boost conversions on your website.

WP works well with several different 3rd party applications. Along with plugins and widgets, you can also integrate external tools such as email automation tools, Google Analytics, payment gateways, and numerous other elements that you may need to build an efficient WordPress site.

Almost all 3rd party tools are designed with WP in mind. That’s because all vendors know that their existing and potential consumers might be using WordPress to run their sites – all thanks to its massive popularity.

This means you won’t have to leave the tools and applications that you are accustomed to when you create a WP website.